specialized in brand experience.
RENEWED

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RENEWED IDENTITY

In South Florida, football is played with a sense of speed, style and swagger that transcends the field of play. The University of Miami Hurricanes have become more than a team - they embody the soul of Miami and have defined the culture of the sport.

Ibis Integration

The Ibis logo has long been an important part of the university's heritage. The existing Miami ibis logo captures the essence of the bird, the storm and the speed of Miami Football. 

Combinations

Miami will now feature four interchangeable uniform colors:

  • White
  • Orange
  • Green
  • Anthracite "Smoke"

Innovation

This fully integrated uniform system incorporates the latest in Nike’s performance innovation, where the athlete’s baselayer works in concert with the entire uniform – true innovation from the inside out.

Tradition

The new Hurricane uniform design reflects the vibrant, bold style of the city - from the beach to the architecture to the people. Modern accents, such as the school’s ibis logo, have been added in order to harness the team’s early cutting-edge style both on and off the field.

JUICE

The orange jersey is accented by green directional graphics at the shoulder. A clean white and silver helmet or new orange helmet, featuring an anodized finish and grey facemask, completes the look.

  • Juice
  • Stormtrooper
  • Surge
  • Smoke
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STORMTROOPER

The white jersey and pant is accented with green at the shoulder, and serves as the foundation of the away look.

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Project name

The brief

An education based software company approached us with their VLE software package called Dashboard, the client was open to the idea of renaming and rebranding the software along with creating a stand alone website and marketing material that would help show off the products features and benefits it can have to the school. Lorem ipsum dolor sit amet, sed diam nonummy nibh euismod tincidunt ut lipsum dolor sit amet, consetetur sadipscing elitr.

Services

chosen platforms
  • Socil media
  • Website design
  • ecommerce (Magento)
  • Website development
  • Branding
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SURGE

The team will also showcase two alternate uniform colors – the first alternate showcasing a green jersey and pant with a white helmet.

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Project name

The brief

An education based software company approached us with their VLE software package called Dashboard, the client was open to the idea of renaming and rebranding the software along with creating a stand alone website and marketing material that would help show off the products features and benefits it can have to the school. Lorem ipsum dolor sit amet, sed diam nonummy nibh euismod tincidunt ut lipsum dolor sit amet, consetetur sadipscing elitr.

Services

chosen platforms
  • Socil media
  • Website design
  • ecommerce (Magento)
  • Website development
  • Branding
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SMOKE

The team will also introduce a new alternate anthracite “smoke” jersey and pant serving as a reminder of the early pioneering pre-game smoke that opened every home game.

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